Winnie's Story

When a geneticist recommended that Winnie test with 23andMe, she was matched immediately with a family member across the country. We set out with Winnie on her journey to meet her family for the first time.

Part of a years-long collaboration that with 23andMe that spawned 24 unique customer profiles. The campaign got exposure across multiple platforms from traditional broadcast media buys, to a variety of web placements, and a wealth of social media engagement.