Jordan's Story

Aiming to fill in gaps in his family tree, Jordan confronts the complicated racial history of the United States. In the process, he forges new connections and a new sense of personal identity.

Part of a years-long collaboration that with 23andMe that spawned 24 unique customer profiles. The campaign got exposure across multiple platforms from traditional broadcast media buys, to a variety of web placements, and a wealth of social media engagement.