Josh's Workout Story

Ever since he decided to take control of his health, Josh has been nearly obsessed with exercise. He used his 23andMe test to provide insights into his health and develop an optimal workout routine.

Part of a years-long collaboration that with 23andMe that spawned 24 unique customer profiles. The campaign got exposure across multiple platforms from traditional broadcast media buys, to a variety of web placements, and a wealth of social media engagement.